Attendee Registration

NETS will take place February 11-13, 2024.  Shop for the newest toys, gifts, games, baby products, educational items, and more.

NETS attendee buyer registration badges will include:

  • Coffee / Tea – Each morning 
  • Two – $10 Lunch Vouchers
  • Complimentary Dinner and Drinks – Game Night, 2/12

In order to help offset these costs, NETS will charge a nominal registration badge fee

NOTE:  Attendees are Buyers, Buyer Staff, Sales Reps, Distributors and Wholesalers, Media and Inventors. All other manufacturers and exhibitor staff, will register thru the exhibitor portal. Each 10 x 10 booth will include 2 complimentary exhibitor badges, additional badges will be subject to a fee.

Pricing Policies

No credits or refunds for no-shows or cancellations after December 1, 2023.  Badges are non-transferable.

A retailer attendee badge permits entry Feb 11-13, 2024 into all NETS exhibition halls and game evening. Exhibitors in the Game Hall, Exhibitors who purchased a Game Night Table and Sales Representatives who purchased access to Game Night will be allowed to attend Monday’s Game Night.

Badge Pick Up Information

Once registered, your printed badge will be available for pick up at MassMutal show registration.

Category Register by Feb 1st Onsite Registration Fee

(Must be buying several brands from outside suppliers. **Manufacturers selling direct to consumer do not qualify as retail or e-commerce attendee.)

Independent Sales Representative 

NEMs "Non-Exhibiting Manufacturer" 
(Companies qualified to exhibit, but not currently exhibiting in this year's show.) 
1 Day Pass - Details Below


Exhibitor Services Providers / Industry Professional
(Testing Labs, Associations, Advisors, Freight brokers, Inventors, Trade Show, Events, Marketer, PR Firms etc.).


Qualified Media (Must Apply/Subject to approval)

No Charge
No Charge

Government Official / Agency

No Charge
No Charge

Lost or forgotten Retailer/Rep/NEM/Service Provider/Media/Gov't badges
reprinted onsite (1x maximum)


*NEMs Companies qualified to exhibit but not currently exhibiting in this year’s show are permitted two (2) registrants per company. NEMs will be allowed 1 day on the tradeshow floor during the first day, Feb 11th. (NEMs are only permitted to attend one year.)

Exhibitor Infomation

Join Hundreds of Exhibitors at the First Toy Show of the Year

See thousands of toys from around the world at the Mass Mutual Center, Springfield MA. Registration will open in October with an email announcement or you can check the exhibitor portal. If you are new to NETS, please fill out a new exhibitor form to be pre-approved and added to the email list. Continue reading to find out more event info, sponsorship, and advertising details. To see a list of current exhibitors please visit the Floor Plan page.

Sponsorships & Advertising Opportunities at NETS

Download the NETS Sponsorship Kit

NETS offers many opportunities to help you get your company name in front of the Buyers. Our main objective is to foster successful business relationships between reps, manufactures and independent retailers. Your sponsorship or ad in the show directory will not only help us to create an enjoyable and productive show for everyone involved but will help turn your dollars directory.

Details for the Sponsorship Kit and Advertising can be found here: Sponsorship Kit / Advertising One-Sheet

Booth Size, and General Information

Each 10′ x 10′ booth includes a 3′ high side pipe and drape and an 8′ high back-wall draping, (1) draped table (your choice of 4′, 6′ or 8′), (2) chairs, a wastebasket, a booth sign, free unsecured wifi, and 4 badges. 3 Booth Maximum per vendor

Limited 6 Booth Options – Leads them to Floor plan with 6 booth options.

Limited 4 Booth – Leads them to Floor Plan with 4 Booth Options.

If you are new to ToyFest, please fill out a new exhibitor form to be pre approved to participate. If you are a returning exhibitor, please log in to the exhibitor portal to register.

Rules & Regulations / Booth Standards

Showroom Participation Package

We do not have showrooms


The exhibitor registration is available online to potential exhibitors in the fall. An email will be sent, or returning exhibitors may log in to the exhibitor portal. If you are new to NETS, please fill out a new exhibitor form to be approved and placed on the mailing list.

Eligibility Criteria

To qualify as an exhibitor, your status, i.e., manufacturer, wholesaler, importer, representative, etc., as well as the lines you represent or manufacturing company, will have to be provided.

A LINK TO YOUR WEBSITE AND A COPY OF YOUR BROCHURE OR CATALOG ILLUSTRATING YOUR PRODUCT(S) MUST BE SUBMITTED ALONG WITH THE NEW EXHIBITOR FORM, ENABLING THE SHOW COMMITTEE TO REACH A DECISION REGARDING YOUR ELIGIBILITY. All merchandise shown must be toys, juveniles, games, hobbies, sporting goods, gifts, education, Halloween, or related items that are in production and can be offered for sale at the retail level.

A MANUFACTURER AND HIS REPRESENTATIVE MAY NOT BOTH SHOW THE SAME PRODUCT IN THE SHOW. Only qualified companies may participate as exhibitors. Exhibitors are on a seniority system, with space being assigned in accordance with the length of years in the show. New exhibitors will be placed on a first-come-first-serve basis. Booth placements will begin in December. REGISTER EARLY. A list of sales representatives is available upon request to manufacturers who are interested in obtaining a rep to show their product at the show. SIGN UP on the EXHIBITOR PORTAL

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